Unruly Context is for generalists who build things.

Not “think about building things.” Not “plan to build things someday.” Build things—messy, opinionated, often small, sometimes weird. Tools that solve a problem you actually have. Systems that survive contact with reality. Software that ships before it’s perfect.

This is a project about zero-to-one work: the moment where something exists only as tension or curiosity, and has to be pulled into reality through judgment, taste, and stubbornness. Not scaling. Not optimization. Beginnings.

What you’ll find here:

Writing on why something was worth building—not step-by-step tutorials, but the decision logic, constraints, and tradeoffs that shaped it. Breakdowns of small projects: a production SaaS with 771 tests, a single-HTML-file scheduling tool, an RSS feed generator for 500 webcomics, a breathwork app with accessibility for blind users. The thread isn’t the domain—it’s the way of building.

AI shows up constantly, but not as a gimmick. It’s a thinking partner, a prototyping accelerant, a way to operate at depth across domains without waiting for permission or credentials. If you’re using AI as a cognitive exoskeleton rather than a replacement for judgment, you’ll recognize the approach.

This is not for everyone.

If you’re looking for career advice, productivity hacks, or inspirational content, this will frustrate you. If you want step-by-step instructions you can follow without thinking, you’ll be disappointed. If you’re optimizing for someone else’s definition of success, we’re playing different games.

This is for high-agency generalists. People who translate vision into systems. Operators who ship MVPs and iterate. Builders who are comfortable with ambiguity and tired of credential theater.

If that sounds like you—or like who you’re becoming—subscribe.

Who’s behind this:

I’m Adam Tervort. I’ve spent years in operations and leadership roles, building systems across domains—software, teams, processes, media. Now I’m building independently, using AI as leverage, and documenting the transition in real time.

Unruly Context is the home base for that work: essays, tools, experiments, and the occasional over-engineered randomization tool. Some projects will grow. Many will stay small. That’s intentional.

If you’re building something and need someone who solves hard problems and moves ideas from zero to one, reach out.

adamtervort.com
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Skip the thought leadership. Get the thinking.

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If you're building something from nothing, this is for you

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